Sony PRS-300 was launched, almost immediately after the introduction of the Sony Touch Edition, ready to compete with the Amazon Kindle. With “Daily Edition” in its title, it is expected that it will deliver some news reading abilities. But the question is, does Sony have a secret weapon that will prove it has the power to kill the Kindle?
The Sony Reader PRS300BC Daily Edition has 2GB onboard memory which is two and a halftime more than its predecessor. This device allows you to have more than a thousand books at one time. It has dual memory expansion card slot that will give you a limitless reading library.
To keep up with its main competitor, the Amazon Kindle, Sony has equipped the reader with 3G capability, giving users the ability to shop, buy or download books, magazines and newspapers using the AT&T network.
It is obvious that Sony has borrowed some tips from the Kindle and included a few of its own like providing users with improved access to a wide variety of material. The open ecosystem offers a better contrast that the Kindle’s. Users of the Sony PRS-300 will be able to access different content from different machines as the reader supports ePub, BBeb, Microsoft Word and other formats.
Users will have improved shopping experiences as they will be able to purchase, browse and download from the Sony store which sells New York best sellers for under $10. Shoppers can also buy from online bookstores like Powell’s Books and Net Gallery. In the future, there will be more than a million free public domain titles from Google books available to Sony Reader Daily Edition Users.
Though it offers an edge, the free 3G access on the AT&T network is not enough as the reader lacks browser capability like that of the Kindle. There is no clarity on whether the Sony Reader Daily Edition will have the capability of downloading content over the air in the same way as Kindle’s Whispernet. Amazon bookstore has two hundred thousand more titles than Sony store. There are reader lovers who don’t appreciate the lack of Text to Speech on the Sony PRS-300
The Bottom Line
The Sony PRS-300 might be seen as moving backwards since it doesn’t have features like the PRS-505 or the advanced PRS-600. Memory expansion is not possible and the user is limited to 512 MB onboard which is room enough for over 300 books. It cannot support playing music as you read but that is never really a consideration while reading. One thing that requires change is the expansion of the screen size while keeping the same dimensions. This will display more paragraphs on each page and the removed features will not be missed.
In response to public commentary, Sony has provided a product that will satisfy e-Book readers with the Sony PRS-300. Sony has been able to gain a tremendous competitive advantage over the Amazon Kindle because of its ability to take consumer feedback and use it in improving their e-reader products. It is surprising that Sony’s most recent digital e-reader has in a short period of time achieved a top of the line status with end users.
No matter the product, Sony has been able to put together the right combination of features, technology and pricing which is able to engage serious potential buyers of e-reader products. In order to rise above the competition and stand out, Sony needed a product that would satisfy e-book readers’ expectations, which is what the new Sony PRS-300 has done. It would appear that the primary objective of the Sony PRS-300 was to address what consumers disliked about its predecessors and building on their strengths.
The PRS-300 has a sleek front aluminum panel available in a variety of attractive colors. It weighs a little over 7 ounces or 220 grams, making it a light portable companion that you can take anywhere with you. The latest Vizplex™ technology is applied on the 125 mm e-ink display which provides a true paper like screen that doesn’t flicker offering users three different text size options. The reader has a back light allowing the user to use it for long periods of time under bright conditions without straining the eyes. Text details are of high quality through the screen 8 grey scales.
The eReader contains Sony e-Book Library software which is compatible with the PC and Mac. This allows the user to organize the personal library easily with the Reader Pocket Edition™. Additional file formats are supported by the reader meaning it can handle more quantities of titles as compared to earlier Sony reader models and allow users to read more e-Books. Some of these formats include EPUB, Adobe PDF, .TXT, .RTF, .DOC and BBeB.
The most favourable quality of this eReader is its affordability. Pricing is aggressively positioned to attract enthusiastic readers who are new to the e-Book community and were previously put off by the high costs of e-readers. There is no doubt that Sony PRS-300 is ahead of the Amazon Kindle and with a price under $200 it is set to make waves in the digital e-reader segment.